If you’re anything like me, your Amazon cart probably has a mix of everything, from household staples to those random “TikTok made me buy it” finds. But one category I keep coming back to is beauty. Over the past year, I’ve discovered some incredible Amazon beauty products that have become part of my everyday routine. From lightweight foundations and hydrating serums to affordable mascaras that rival high-end brands, these are the products I’m loving right now, and trust me, they’re all worth adding to your next Amazon order.
I’ve personally tried and loved every product on this list, no random finds here. Whether I’m getting ready for a regular day or glamming up for something special (like when I did makeup for my sister’s wedding!), these beauty favorites never let me down. From long-lasting lashes to must-have skincare staples, they’ve earned a permanent spot in my Amazon cart.
Pro tip: Don’t forget to activate Rakuten before checking out to earn cash back on your beauty buys! It’s seriously the easiest way to save a little extra every time you shop.
You can find all of these favorites, and plenty more beauty finds I swear by, over on my Amazon Storefront.
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Best Amazon Beauty Products
Makeup
L’Oreal True Match Nude Hyaluronic Tinted Serum Foundation
The L’Oreal True Match Nude Hyaluronic Tinted Serum Foundation has quickly become one of my everyday makeup essentials. As I’ve gotten older, I’ve started reaching for products that feel lighter on the skin while still giving that healthy, radiant coverage, and this one delivers beautifully. It’s infused with 1% hyaluronic acid, which hydrates while evening out your complexion, leaving your skin looking fresh, dewy, and natural. It’s one of those Amazon beauty products that make your skin look like you, just a little more polished and glowy.
Maybelline Instant Age Rewind Concealer
The Maybelline Instant Age Rewind Concealer is one of those classic products that’s earned its cult-favorite status for a reason. It brightens under the eyes, covers dark circles, and blends beautifully without settling into fine lines. I love how lightweight it feels while still giving great coverage; it instantly makes you look more awake (even on those mornings when you’re not quite feeling it yet!). It’s a staple in my makeup bag and one of my most-used Amazon beauty products year after year.
Real Techniques Miracle Complexion Makeup Sponge
The Real Techniques Miracle Complexion Sponge is my go-to tool for blending foundation and concealer flawlessly. It gives that smooth, airbrushed finish without soaking up too much product, and I love how versatile it is. You can use it damp for a dewy look or dry for more coverage. The shape makes it easy to reach every contour of your face, and it cleans up beautifully for long-term use. It’s one of those affordable Amazon beauty products that truly makes your makeup routine easier and your skin look effortlessly polished.
e.l.f. Monochromatic Multi Stick
I love a good multitasking product, and the e.l.f. Monochromatic Multi Stick is precisely that. It’s perfect for adding a quick pop of color to your cheeks, lips, or even eyelids when you’re in a hurry. The creamy formula blends easily, giving you that soft, natural flush without feeling heavy or greasy. It’s compact enough to toss in your purse for touch-ups on the go, and at this price point, it’s one of those Amazon beauty products you’ll reach for again and again.
Ardell Faux Mink Demi Wispies
If you’re looking for lashes that give just the right amount of drama without feeling over the top, the Ardell Faux Mink Demi Wispies are a total win. They’re lightweight, soft, and give that fluttery, natural look I love. I’ve worn these for everything from date nights to my sister’s wedding, and they always look beautiful and hold up so well. Plus, they’re super affordable and easy to apply, definitely one of those Amazon beauty products I’ll keep reordering again and again.
KISS Strip Lash Adhesive
The KISS Strip Lash Adhesive is hands-down my favorite lash glue. It’s easy to apply, dries clear, and keeps lashes in place all day (and night). I used it for my sister’s wedding, and even after hours of photos, dancing, and happy tears, my lashes didn’t budge. I love that it’s a transparent formula and doesn’t get messy like some others I’ve tried. It’s one of those simple Amazon beauty products that works, no fuss, no drama, just reliable results every time.
e.l.f. Instant Lift Brow Pencil
This e.l.f. Instant Lift Brow Pencil is one of those essential yet straightforward products that prove you don’t have to spend a fortune for fabulous brows. The formula goes on smoothly and fills in sparse areas without looking harsh or overdone. I love the dual-ended design; it has a precise pencil on one side and a spoolie brush on the other, making it easy to shape and blend for a natural finish. It’s quick, affordable, and one of my favorite Amazon beauty products for creating soft, defined brows in just a few seconds.
Maybelline Lash Sensational Sky High Washable Mascara
The Maybelline Lash Sensational Sky High Mascara definitely lives up to the hype! If you want long, lifted lashes without clumps or flaking, this one delivers. The flexible brush reaches every lash, from root to tip, giving excellent length and definition. I love that the washable version is easy to remove at the end of the day, but still stays put through busy mornings and long days. It’s become one of my go-to Amazon beauty products because it gives that full, fluttery lash look without the heavy feel.
e.l.f. Glow Reviver Lip Oil
The e.l.f. Glow Reviver Lip Oil has quickly become one of my new go-to lip products. It gives a perfect glossy finish without feeling sticky, leaving your lips soft and hydrated. I love how it adds just a hint of color, enough to look put together, even on makeup-free days. The applicator glides on smoothly, and it’s small enough to toss in your purse for a quick touch-up anytime. For the price, this is one of those Amazon beauty products that feels like such a steal and gives total “your lips but better” vibes.
NYX Makeup Setting Spray (Dewy Finish)
The NYX Makeup Setting Spray is one of those simple products that makes a big difference in how your makeup wears throughout the day. I love using the dewy finish. It gives my skin a fresh, healthy glow without looking oily. On days when I want a more matte look, NYX also has options for that. A few quick sprays after finishing my makeup, and everything stays in place, even through busy days running errands. It’s one of my favorite Amazon beauty products because it’s affordable, easy to use, and really works.
Rimmel Maxi Blush in Third Base
Lightweight but pigmented—this blush gives a pretty, natural flush that lasts all day. It’s one of those products that proves drugstore makeup can totally compete with high-end brands.
Rimmel Natural Bronzer in Sunshine
I love this bronzer! It gives my skin that perfect sun-kissed glow with just a touch of shimmer. It’s one of my all-time favorite affordable bronzers.
La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil
If you struggle with dry or sensitive skin, the La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil is a total skin-saver. It gently cleanses without stripping away moisture, leaving your skin feeling soft, calm, and hydrated after every wash. I love that it’s fragrance-free, dermatologist-tested, and safe for the whole family—even kids! Whether you use it as a body wash or a facial cleanser, it’s one of those soothing Amazon beauty products that helps keep your skin balanced and happy, especially during the dry winter months.
CeraVe Hydrating Toner for Face
The CeraVe Hydrating Toner has quickly become one of my favorite skincare staples. It’s gentle, alcohol-free, and packed with skin-loving ingredients like ceramides and hyaluronic acid that help restore and maintain your skin’s natural moisture barrier. I love how refreshing it feels after cleansing—it adds a boost of hydration without any stickiness or irritation. Whether you apply it with a cotton pad or pat it directly onto your skin, this is one of those Amazon beauty products that leaves your face soft, balanced, and ready for moisturizer.
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides)
The The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) is one of those simple but powerful skincare staples that truly delivers. It gives your skin an instant boost of hydration, helping it look plumper and more refreshed. I love how lightweight and non-sticky the formula is—it layers perfectly under moisturizer or makeup. The added vitamin B5 and ceramides help strengthen your skin barrier, making it ideal for dry, dull, or sensitive skin. It’s one of those Amazon beauty products that proves you don’t need to spend a fortune for healthy, glowing skin.
Schick Hydro Silk Touch-Up Dermaplane Razor with Precision Cover
If you haven’t tried dermaplaning yet, this little tool is a total game-changer. The Schick Hydro Silk Touch-Up Razor gently removes peach fuzz and dead skin, leaving your face smooth and makeup-ready in seconds. It’s easy to use, super affordable, and the built-in precision cover makes it perfect for shaping brows or touching up around delicate areas. I love how it gives my skin a soft, refreshed feel without irritation—and it’s one of those Amazon beauty products I always keep on hand.
More of My Amazon Beauty Favorites
Revlon One-Step Volumizer Plus Hair Dryer and Hot Air Brush
This tool is a total time-saver! It gives you that smooth, bouncy salon blowout look right at home. I love how easy it is to use—even on busy mornings—and it adds so much volume and shine.
Laneige Lip Sleeping Mask
If you deal with dry or chapped lips, this is a game-changer. I use it every night before bed, and I wake up with soft, hydrated lips. The Berry scent is my favorite!
Tree Hut Shea Sugar Scrub
An exfoliating scrub that smells amazing and leaves your skin so soft! I keep this in my shower year-round and love rotating between their seasonal scents.
COSRX Snail Mucin 96 Essence
Don’t let the name scare you off—this Korean skincare favorite is a must for hydrated, glowy skin. It absorbs quickly and gives your skin that fresh, healthy bounce.
Batiste Dry Shampoo
For those in-between wash days, this dry shampoo is a lifesaver. It soaks up oil and adds volume without leaving that white residue behind.
Why I Love These Products
No matter what kind of beauty routine you have—simple and natural or full-on glam—these are the products that I keep coming back to again and again. I love finding affordable, high-quality beauty favorites on Amazon that actually work and make getting ready a little more fun. You can check out all of my current must-haves (and a few new finds I’m testing out) on my Amazon Storefront. And if you love sharing beauty tips and lifestyle finds like this, come hang out with me in my A Beautifully Fit Soul Community on Facebook—we’d love to have you!