Amazon Prime Day is basically Christmas for online shoppers, except it comes with better discounts and zero wrapping paper. Every year, Amazon drops thousands of deals across every category you can think of, and honestly… it can feel a little overwhelming trying to figure out what’s actually worth it. So I’ve done the hard work for you! In this guide, I’m breaking down the best Amazon Prime Day deals you should keep an eye on, plus some tried-and-true favorites that go on sale every year.
Even though Rakuten doesn’t offer cash back on Amazon purchases, it’s still worth installing the browser extension during Prime Day. When you’re shopping on Amazon, Rakuten will automatically pop up to show you whether a specific product is available for a better price elsewhere or if another retailer is offering cash back on that exact item. It’s such an easy way to make sure you’re getting the best possible deal without doing any extra work.
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Table of Contents
When Is Amazon Prime Day?
Amazon Prime Day typically runs for 48 hours, and this year’s event is expected to drop in mid-July. You’ll see early deals sprinkled in beforehand, plus Lightning Deals that sell out fast.
If you want to snag the best discounts, make sure you’re checking in early and often, especially during the first few hours.
Tips for Getting the Best Prime Day Deals
Before you dive into the deals, here are a few quick tips that will save you money (and a lot of stress):
- Add items to your wishlist now. Amazon will show you if the price drops.
- Use the “Watch This Deal” feature for upcoming Lightning Deals.
- Compare prices – not every “deal” is actually a deal.
- Shop early. Lightning Deals disappear fast.
- Stack cashback with your favorite rewards credit card for even more savings! (But only if you’re planning to pay it off right away)
- Check for coupons – Amazon hides them in plain sight.
Best Amazon Prime Day Deals by Category
Below are the categories that always shine during Prime Day, along with some reader-favorite products that typically go on sale.
Home & Kitchen Deals
Prime Day is THE time to upgrade your home, refresh your kitchen, or finally grab that appliance you’ve been eyeing.
Top Picks:
• Ninja Air Fryer
This is one of Amazon’s best-selling air fryers year after year. Perfect for fast weeknight dinners, crispy veggies, and reheating leftovers without turning them soggy.
• Bissell Little Green Machine
If you’re a parent, a pet owner, or honestly just a human, this thing is magic. Stains don’t stand a chance.
• Caraway Nonstick Cookware
Beautiful, functional, and goes on sale rarely… but Prime Day is usually one of those times.
• COSORI Smart WiFi Air Fryer
If you love tech + cooking, this one integrates with your phone and Alexa.
• Rubbermaid Brilliance Storage Set
Perfect for meal prepping and fridge organization – super airtight and crystal clear.
Tech & Electronics Deals
These deals are usually among the biggest on Prime Day.
Top Picks:
• Apple AirPods Pro
They go on sale every Prime Day and usually drop to one of their lowest prices of the year.
• Amazon Echo Show
Great for recipes, home security views, reminders, and Alexa commands.
• Fire TV Stick 4K
A classic Prime Day deal, usually 40–60% off.
• Samsung Frame TV
The chic TV that doubles as artwork. If it’s in your budget, this is the time to get it.
• Kindle Paperwhite
If you’re a reader, this is your sign. It’s lightweight, waterproof, and easy on the eyes.
Beauty & Personal Care Deals
This is one of my favorite categories every year. So many cult-favorite products are on sale at their lowest prices.
Top Picks:
• COSRX Snail Mucin Essence
A hydrating, skin-soothing bestseller that goes viral every few months—it’s worth the hype.
• Revlon One-Step Volumizer
Blowouts at home? Yes please.
• Laneige Lip Sleeping Mask
I swear this makes your lips feel brand new by morning.
• Olaplex No. 3 Hair Perfector
A repairing treatment that actually makes a difference.
• e.l.f. Halo Glow Liquid Filter
The viral glow product that sells out constantly, Prime Day often restocks and discounts it.
Fashion Deals
Prime Day fashion is so underrated. This is where you find your affordable staples.
Top Picks:
• Levi’s Jeans
A ton of styles for women and teens usually go 30–50% off.
• The Amazon Essentials Women’s Tank + Tee Multipacks
Perfect for layering and everyday wear.
• CRZ Yoga Leggings
These feel like Lululemon dupes without the price tag.
• Adidas Cloudfoam Sneakers
Lightweight, comfy, and cute.
Mom, Kids & Family Deals
This category is always packed with practical wins.
Top Picks:
• Instant Pot Duo
A must-have for busy families. Soups, roasts, and quick meals.
• Toniebox Starter Set
A screen-free favorite for younger kids.
• LEGO Sets
These almost always go on sale.
• Kids’ Fire Tablets
Great for travel, car rides, or downtime.
• iRobot Roomba Vacuums
Because the kids aren’t going to vacuum… but Roomba will.
Kitchen, Meal Prep & Pantry Deals
If you love organizing your kitchen or prepping ahead, these deals are your best friend.
Top Picks:
• OXO Good Grips 20-Piece Airtight Container Set
Perfect for pantry organization, makes everything look clean and Pinteresty.
• Hamilton Beach 6-Quart Slow Cooker
Budget-friendly and reliable.
• Hydro Flask + Stanley
Every year, these get discounted, making them perfect gifts.
• KitchenAid Stand Mixer Attachments
Often, majorly discounted, even if the mixers themselves aren’t.
Lightning Deals Worth Grabbing Fast
Lightning Deals move FAST, and quantities are limited. Here’s how to snag them:
- Refresh often
- Watch items ahead of time
- Know your must-grab list
- Expect popular items (AirPods, Ninja appliances, Levi’s jeans, beauty faves) to sell out
Some categories that typically dominate Lightning Deals:
✔ Beauty
✔ Home gadgets
✔ Toys
✔ Fashion basics
✔ Electronics accessories
If you see something you know you want, don’t wait.
How to Avoid Overspending on Prime Day
Prime Day is fun… until you’re wondering why you have a closet full of gadgets you never use. A few boundaries help:
- Set a budget before you start scrolling.
- Stick to your wishlist.
- Ask yourself: Do I want this, or do I need this?
- Use price-tracking tools like CamelCamelCamel.
- Keep gift-giving in mind; early Christmas shopping can save money later.
Final Thoughts
Prime Day is one of my favorite shopping events of the year, and I’ll be updating this post as new deals drop so you don’t miss anything good.
If you love finding the best deals, come hang out with me on Instagram or join my Facebook group I always share real-time updates, new finds, and quick Lightning Deals so you can grab them before they disappear.
Happy shopping!